About Us

A vacated space in a local retail center provided three Georgia business executives with the chance to transfer a dream into reality.

Lonnie Mimms and Micheal Pardue, both executives with Roswell, Ga.-based real estate development firm Mimms Enterprises, Inc. and Wendy Floyd, with the Malon D. Mimms Company, share an appreciation for computer technology, video games, 60’s sci-fi movies and the showmanship of Walt Disney and P.T. Barnum. They also share a passion for Roswell, the city in which they all live, work and are raising their families. In looking over a vacated space in a newly acquired retail center, they saw the opportunity to create a local destination for family-friendly entertainment – and Area 51 Family Entertainment, LLC was born.

The name “Area 51” is a nod to the Area 51 in Nevada and an extraterrestrial link to another Roswell (in New Mexico). It’s also a reference to their fondness for iconic pop-culture and kitschy nostalgia as well as a logical connection to their street address at 5100 Commerce Parkway.

Much as Roswell, Ga.-based Mimms Enterprises, Inc. and the Malon D. Mimms Company have garnered a well-earned reputation as good corporate citizens and champions of family values, the trio sought to incorporate these values into their latest venture – a project that has received the blessing – and backing – of Malon Mimms and the Malon D. Mimms Company. As a result, Aurora Cineplex and The Fringe miniature golf, located in Area 51, represent an important investment in – and continued commitment to – the Roswell community.

The involvement of the founders and a hand-picked management team mark a welcomed return to a “family-run” business structure. The commitment is evident throughout design, offerings and unmatched level of service at both Aurora Cineplex and The Fringe.

Current Events

NOW HIRING!

Do you have time on the weekends that you would love to fill with a fun side job?
We are looking to hire energetic folks that will fit in with our fabulous team at Aurora!
Click Here for an Application!
Fill out this application and bring it in to a manager today!

LOYALTY
Do you have a
GUEST FIRST Loyalty Card?
Click Here to register your card for an
Extra 25 points!



OUR WINTER HOURS
Sunday: 10am - 8pm
Monday - Thursday:
12pm - 8pm
Friday & Saturday:
10am - 10pm

Extended Hours when Fulton County is Out of School.
April 2 - 6: 10am - 10pm
-- Watch Facebook for our most up to date weather hours and info.
WEEKLY DEALS

You can take advantage of our movie and mini golf deals everyday! Play mini golf on the same day you see a movie, and your round of mini golf
is only $5!

$2 OFF TUESDAYS!*
-$2 off Movie Tickets
-$2 off combo #1-#4
-$2 off Kid Pack

MINI GOLF WEDNESDAYS!*
-Play TWO courses of
premium miniature golf
for the price of ONE!

POPCORN THURSDAYS!*
Not valid on Thanksgiving
-$1.00 small popcorn
-$1.75 medium popcorn
-$2.50 large popcorn
-$3.50 kid snack pack

*Cannot be combined with any other offer or coupon. Not valid on Holidays or Special Showings.
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770.518.0977 • 5100 Commerce Parkway, Roswell, GA 30076